ST PIERRES

HThere’s a perception that pharmacists’ roles are to wear lab coats and count pills. The reality is that pharmacists play a huge role in society, providing a massive range of front-line health services.

The University of Auckland needed to shift this perception to recruit new Bachelor of Pharmacy students and safeguard the future of Aotearoa’s health. But our young audience of 15-year-olds were certainly not reading University prospectuses, let along aspiring to count pills for a living.