K9 NATURAL PET FOOD

Every year, pet food brand K9 Natural sponsors a Jack Russell race at the regional A&P show in Wanaka.

That’s right, hundreds of Jack Russell dogs chaotically racing to the finish line. It’s a beautiful sight. A sight that K9 Natural wanted the entire country in on.

To get everyone a little excited about the race, we took inspiration from Aotearoa’s biggest sports team, The All Blacks, and created our own (slightly smaller) sports team - The All Jacks